BURBERRY chief creative director Christopher Bailey, said: "In a few years ago we embarked on this project, BURBERRYBODY for us is not only a fragrance, is the largest project ever and she BURBERRY this British brand combines modern and traditional all so far elements, showing all aspects of the world composed of BURBERRY.
We coat the core attitude and energy to create a landmark and unique product that connects all of the items BURBERRY: music, products, touch, smell, shop, online platform and community. We set all the audience, providing them with a very unique perspective. "
In BURBERRY155-year history, BODY will represent a new chapter. BODY Zhezhi perfume and advertising photography, are the multi-angle experience, reflecting the diverse nature of the brand. BURBERRY BODY's available, not only the release of perfume, but also the release of the brand. BURBERRY BODY will be interpreted as a fragrance world, displaying the world-renowned British brand of all qualities. BURBERRY BODY reflects the attitudes of women and vitality. BODY is seductive, sensual, elegant, timeless, memorable lead and sincere interpretation.
"BODY" word to capture the most representative brand products trench coat (coat) of the spirit, a combination of emotions and stories behind, and the feeling when wearing a windbreaker. "BODY" is the inner meaning of the idea behind the fragrance: sensual, natural, elegant, timeless and memorable - everyone BURBERRY BODY - This is an attitude and concepts.
THE SCENT
"BODY England is full of flavor, is the creation of the most sensual feminine fragrance her mature, delicate and full of modern and we hope this fragrance light, charming, but also unique - to meet women of different ages to show their attitude to sensual fragrance fragrant with roses and iris wood, showing the pure atmosphere of England. "
BURBERRYBODY way to eclectic combination of luxury, pure spices, brought out a charming and sensual atmosphere. BURBERRYBODY has a unique flavor to lead the resistance.
Fragrance Top notes of fresh vermouth, elegant and delicate peach freesia. Rose essential oils and natural fragrance with iris gently, with a trace of warm sandalwood tune, blending into the seductive tone. Kashmir wood, vanilla, amber and musk composed of woody emotional tone.
body perfume bottle THE BOTTLE
BURBERRY Chief Creative Director Christopher Bailey will BURBERRY often described as a diamond with multiple facets, in order to interpret the brand colorful style, attitude and performance, such as jewel-like perfume packaging, it is easy to do; perfume of its perceptual color mapping nature, like BODY friends, I hope they not only for its aroma, but also because the perfume bottle itself: this is a desire to have Jiaoren collection. I often get inspiration from the buildings, but this time it is hoped the soft rose gold and nude color, fragrance and emotional side of the interpretation was unique and iconic.
Perfume bottle with glass, multi-faceted possessed symbolic, "BURBERRY BODY EDP" more words carved in rose gold. More polygons perfume bottle carved out of rose gold grid pattern BURBERRY signature. BURBERRY windbreaker with the bottle using the same process, tension and modern made. Elegant and feminine design, with compact packaging, so like a jewel-like BODY exudes pure luxury. BURBERRY BURBERRY BODY reflects the diverse and multi-level character.
Luxury perfume bottle the color reflects the emotional nature. The refraction of light through the bottle, showing a brilliant rose gold. BURBERRY Plaid, with rose gold engraving on the cap, the fine and low-key. BURBERRY perfume bottles by the Chief Creative Director Christopher Bailey personally designed.
THE PACKAGING
Christopher Bailey hopes to bring the whole experience fragrance, sensual and luxurious all around - the full texture of the packaging reflects the most representative BURBERRY windbreaker fabric, just like the girl wearing BURBERRY windbreaker against the invasion of bad weather.
Like a jewel-like polygon design, reflecting the structural details of the bottle. Packaging design reflect the coat texture of cloth, wrapped like BURBERRY girls, to protect her from the harsh climate of the invasion. Rose gold of great symbolic significance, with a variety of meanings, which is part of BURBERRY logo.
Color: rose gold, nude color, light nude color, white.
BODY EDP INTENSE flavor
Nude suede texture is hard packaging box, printed with grid pattern, the inner compartment is rose gold, and rose gold stamping BURBERRY BODY words. Hard box symbol windbreaker fabric texture, just like girls wearing BURBERRY windbreaker, wrapped in its BODY (body) away from the wind and rain. Made by the soft suede leather for the gem-like bottle bring protection.
BODY EDP perfume concentration
Texture of pale nude carton packaging, printed with grid patterns, and rose gold stamping BURBERRY BODY words.
BODY BODY lotion and moisturizing cream
Packaging cartons of pure white texture, the same grid pattern printed, and rose gold stamping BURBERRYBODY words.
body full range of products THE RANGE
BODY EDP Intense flavors 60ML $ 150,85 ML $ 205
BODY EDP concentrated perfume 35ML $ 95,60 ML $ 125,85 ML $ 160
BODY Milk Lotion 85ML $ 65
BODY Oil moisturizing cream 85ML $ 65
THE CAMPAIGN
Christopher Bailey and co-renowned photographer Mario Testino, the beautiful diversity, emotional advertising is shown by a variety of interpretations BURBERRY BODY attitude. The fragrance of the trench coat to show signs of nature, and the girls BURBERRY spirit and attitude. A wide range of advertising, with multiple pictures, highlights BURBERRY BODY different attitude. Advertising images to convey the warmth and sensual fragrance. Advertising and feel the atmosphere, reflecting the emotional side of the coat.
BURBERRYBODY exudes a sensual touching England atmosphere, complete expression of the spirit of BURBERRY. Commercials shot by the MarioTestino, BURBERRY as chief creative director Christopher Bailey Creative Director.
body perfume spokesperson Rosie British actress and model Rosie Huntington-Whiteley, BURBERRY BODY is the first voice. Rosie is like a beautiful and sentimental English Roses, BURBERRY show perfectly the spirit, the soul is the perfect embodiment of the brand. She perfectly captures the emotional body, the balance of confidence and humility. BURBERRY as a part of Rosie, she quite naturally became the first spokesperson BURBRRY BODY.
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