The Brand Vivacita of The Cutting-edge Designers in Taiwan

The Vivacita is Taiwan's cutting-edge designer Zhang Jiaren 2011 by Chong, Zhang Jiaren has a background of industrial design in Taiwan, and then to the the Italian Istituto Marangoni studies fashion design, so he works full industrial aesthetic lines. He found that "fashion designer" with "industrial design" than closer to everyone's daily life. The same dress, different people will give it life and interpretations. Apparel industry for many years, returned to Taiwan after the creation of Vivacita.

Vivacita design style, works to maintain a consistent Androgynous is the most outstanding feature. One began to publish a series of works, each piece of clothing can be seen seemingly simple design, in possession of the details of the surprise.

2012 autumn and winter series of the fourth quarter creation of Zhang Jiaren. There are six entities to retail outlets, distribution Taipei / Taichung / Tainan / Chiayi, and Melbourne, Australia.

Creative concept

Concept, a long, perfectly straight lines, the golden ratio Triangle, a satisfactory flawless round, is the perfect definition of the principle.

But, paradoxically, in the the endless natural world, whether it is the body of life or non-life body, Vivacita can not find a trace of the so-called perfect straight line, triangle, or round. These so-called perfect shape, man-made product is derived through mathematical computation and scientific validation, rather than naturally bred.

Gap is considered to be a satisfactory type destroyer. Is the pursuit of the so-called perfect thought, desperately wants to cover up, to try to repair defects.

This season, Vivacita the expression gap by works should not be regarded as defects. Its existence but let us look at the habits of dress, with a distinctive new look.

Like once considered defective personality or appearance. Confronting the Muse who was seen as a framework to escape the media undermine the perfect shortcomings, the courage to breakthrough thinking. Maybe it is a specific sign of the personal qualities, life course your charming traits conferred. All the different new look.

Frankly do yourself, do not try to change you cater to others, unique, no one can replace.

Design focus

This design concept generation in the word "gap". Gap approach to undermine the already become accustomed clothes patterns, regroup let the dress has its own unique personality.

In different ways to form the shape of the notch. First, the shape of the gap, to achieve the effect of penetration, so that a single product with a single product produced between the collision effect on the the overlap level or color.

Tailored approach to render the gap effect. Design a new link for the details and structure of the clothing, creating seemingly simple, but amazing detail.

Meanwhile, season to maintain the brand of one accustomed neutral design style emphasizes the aesthetic without emphasis on gender.