Apple's chief designer, Jonathan Ive
March 3, iPad 2 finally unveiled in San Francisco. This time, Apple once again reversed beings. Conference over the past few white black style, colorful wall. iPad 2 light many more black and white options, improving its six-point attracted numerous "powder" highly anticipated. As usual, led the design iPad2 chief designer Jonathan Ive, Apple did not debut. Sick of Apple CEO Steve Jobs unveiled an accident, iPad2 uncover the mystery. Jobs also confidently said: "The year 2010 is the iPad, 2011 will be the iPad2 year."
A year ago, the iPad design Jonathan Ive has said: "iPad is not just a cool tool for media content, while also exploring a road to the future of computing." IPad's ambition is to reduce the notebook will widen the smart phone, which will both fusion. Now, with the iPad 2 release, Apple has in this way a step forward. However, the grand present, there are still bad news. Just a few days ago, according to the "Sunday Times" reported that Jonathan Ive moved back to the UK intends to live. It is said that if Jonathan returned to England, he will not continue to work for Apple.
Jonathan Ive was born in London in the UK Somerset County has a $ 4 million estate. It is said that in order to allow the British to accept the education twin sons, Jonathan and his wife decided to return to British settlers. According to Jonathan's friends said, when his family moved back to the United Kingdom Jonathan, Apple can not keep to his post of chief designer. There have been reports that Apple's board of directors and does not and Jonathan. It is reported that Jonathan has sold $ 30 million of Apple stock, Apple declined to comment on this.
Jonathan will continue to design products for Apple? This became the concern of thousands of Apple fans. In fact, Apple, Jonathan as important as CEO Steve Jobs, Jonathan led from the first-generation Apple iMac desktop computer, iPod, iPhone to iPad series of products the design. Jonathan and Steve Jobs, a behind the scenes, one in front of the stage, to promote the apple had been in the forefront of the digital field. Many analysts even suspect: If Jonathan left, Apple still is that "Apple" it?
Since August 29, 2008, Bloomberg mistakenly sent an Apple CEO Steve Jobs obituary later. From time to time, people will guess who will be his successor? A few years ago, Jonathan unexpectedly in a leading position in online voting, which is unique in the history of Silicon Valley business.
Late last year, "Fortune" magazine named Jonathan Ive world's most intelligent designer: "Every walk in New York City Museum of Modern Art or the National Arts Centre Georges Pompidou in Paris who will see his early representative of the product, but with the most innovative museums in different homes, Yves can be integrated into the design of his wisdom, and loved by the public - including his demanding boss, he is indeed very clever. "The most important point lies: "Jonathan Ive not only for Apple, but also to a broader set of design direction."
From the survivors to design "Apple" who
The outside world is concerned, Apple's Jonathan Ive is more like a secret weapon. Jonathan Ive and his team rarely attend industry events or awards ceremony, Jonathan, I rarely show up in Silicon Valley social occasions. At Apple headquarters, Jonathan Ive and his team of office, is not allowed to enter the general staff. In addition to design, he and his wife as a historian, "the most like stay at home." In public, Jonathan is always humble little words, but his colleagues that: "If Apple is a religion , that Jonathan's design team, is like a religion more fanatical. "
In fact, this is not a huge religious - Jonathan's design team a total of only a dozen people, but their operation is extremely efficient. Jonathan Ive even said: "Apple's many products, are our design team a small nest in the studio kitchen, eating pizza, when conceived." All from 1997. That year, Steve Jobs return to Apple, and took back the right to rule. Jobs quickly began restructuring the company. "However, in the initial chaos, Jonathan Ive almost not survive."
At that time, Apple's Steve Jobs will take drastic measures to cut more than 60 products to just four, and running around the world to seek a true super star design. He told the Sapa IBM Thinkpad designers, as well as several excellent architects, automotive designers extended invitations. But when Jonathan Ive's resume was re-turned from the dust out, Jobs realized that he had found the person he wanted. "He's inside the apple." Bags were already packed up, took leave of the King dismissed and it was Jonathan Ive stayed.
At that time, Steve Jobs is determined to change home computer dull, uninteresting image. "Can not create a dark blue translucent shell it?" Immediately thought of Jonathan Ive. This is obviously not an easy task, there is competition later said: "We have also had to design semi-transparent shell, in order to increase our sales, but it is technically impossible to do it." At that time, in order to find suitable housing, Joe Jonathan Ive and his research assistant went to a candy factory jelly. They and Asian manufacturers spent several months with the iMac's skilled batch process study. Design team even try to re-design of internal electronic components and circuits, to ensure that through the shell to make them look very nice.
This is Steve Jobs, Jonathan, and Apple is a big risk, because it will allow the rapid rise in production costs. It was estimated that, at the time Apple Computer in each case the cost up to $ 65, while the industry average may be only $ 20. In 2001, Apple introduced the first titanium production computer. Since then, Jonathan let a valuable assistant computer secretly transported to San Francisco warehouse, far away from Apple's design studio where the establishment of this Part. They worked there for six months, through numerous modeling completed the basic design, then they go to Asia, and precision components manufacturers to work together.
In this way, the first transparent blue iMac was born. Since then, from the iPod, iPhone to iPad, Jonathan and his team created a another legend. March 2011, Steve Jobs introduced the Apple iPad 2 release date on the progress of the business said: "Apple has recently shipped its 100 millionth iPhone handsets." Apple's earnings data since 2010 on January 27 released iPad since the first day of April 6 sales of 300,000, 80 days a total sales of 300 million units. The third quarter of fiscal year net profit of 3.25 billion.
Well-known industrial designer Amit said: "Apple greatest contribution is that it proves you become a billionaire through the sale of emotions, that design is an effective business model."
Design talent
Jonathan Ive was born in London, a middle-class family, he was a teenager obsessed with the mystery of creation. In 1985, Jonathan Ive is the design of Newcastle School of Art Department of acceptance, his talent was soon apparent. Internship in a design consultancy period, Jonathan designed a clip at the top of a ball and pen, the kind of device in addition to recreational use nothing else. "This pen has immediately become a favorite, because you will always want to play it." The design was still an employee of the Gray Maria recalls.
Until graduation, Jonathan Ive is the legendary British design circles. Gray Jonathan Ive been to Maria's apartment was, he was surprised to find that the house was hung with Jonathan Ive graduation foam model, which is a better teacher and let hearing-impaired exchange of children with hearing aid microphone combination. Later, Jonathan Ive won two of the Royal Society of Arts Student Design Award. The first award-winning work is to design a automated teller machine, he has won this award for the two tickets. Jonathan Ive decided to fly to California to visit those emerging design company in Silicon Valley.
The beginning, Jonathan Ive and not based in Silicon Valley, but looking for a design consultancy in London, began his design career. In that company, he was responsible for the design bathtub, but the company does not appreciate his leadership of the design. Jonathan Ive has admitted he was not fit to be a design consultant for work that is selling is the most important skills. "I'm not good at business design sale, I just want to focus on the design of art itself." He told one of his friends.
At this time, Jonathan Ive met at Apple designers Bulu Lin, Jonathan shows that he had been a beautiful question mark-shaped phone was shocked - it was not a bubble knots, but a independent and complete the internal components of the real model. "It is not only full of emotion in the design of a product, and after the engineering design, he considered how mass production." Bulu Lin recalls.
In 1992, Apple's Jonathan Ive finally decided to find a new life. At that time, Bulu Lin is the leader of the Apple design team. Bulu Lin Jonathan Ive previously outsourced to a number of activities, such as his design of Apple's new laptop PowerBook; now he gave Jonathan Ive a permanent job.
At the time Steve Jobs return to Apple is in the dark years before the company annual losses. "Out of a reckless confidence," said Jonathan Ive later, "I came to the apple." From the beginning, Jonathan Ive has won part of his honor. He designed the first one to run Apple's short-lived, "Newton" Software PDA. But when in 1996 he succeeded Bulu Lin as head of design at Apple, Apple is in big trouble. 29-year-old Jonathan Ive do our best to lower the costs and requirements of those who struggle. Fortunately, in times of hardship, Jonathan Ive can still find some new talented young designers. New employees was one of the top Apple designer Thomas said: "Jonathan never stood on a chair or published any speech, but if not he believe we can do, we do not believe."
"Apple is not just to make money."
April 2010, when "Time" magazine reporter Stephen to Apple headquarters trial iPad, or skeptical - "look, but it is a large, iPhone, or iPod Touch nothing more." Saw Jonathan Senyi husband, Stephen has made a blunt question, "iPad in functionality missing it?" has since, the total that the iPad too weak, pretentious, too much art.
Results, the latter attitude is very frankly: "Very often, those who do not exist because we are proud of the things for us, the focus is perfect and then improve, until the user and interact with them so far there are no obstacles between the content. "Next, Stephen found, iPad really be able to run many tasks - it can run the program as you wish, send e-mail, Web browsing and playing games. But Stephen, when it in hand, Stephen did not feel this is a "tool." iPad user experience, just like people, or the relationship between people and animals as natural. Later, when in the face of Steve Jobs, Stephen could not help but ask this question, "I see the apple, always standing before the two signs, one says art, while the other one is technology. So At this intersection, is not there a road called the business? "
"Of course, what we do already contains a commercial like that," Jobs admitted, "but it is never the starting point of our starting point is the product and user experience."
There is no doubt that Apple's Steve Jobs himself is the most unique innovation tool. To check for the construction of the first Apple retail store in Manhattan's marble lines, Jobs insisted marble shipped from Italy to California, first, let him look over. And at this point, Jonathan Ive Biqiaobusi even more. In other parts of the designers must continue to fight and when low-cost, Jonathan but then the outside world, said: "Apple-designed things, advocated that the value of a presence, not just to make money." Jonathan Senyi Cardiff team most people live in San Francisco, rumors of their salary is 20 million dollars, 50% higher than the industry average. Them in a large open studio to work together, but have a private space and absolute privacy.
In the studio, Jonathan Ive has a huge sound system for playing music. Jonathan Ive design funds will be invested to produce almost all works of art as a model, his design process highly repetitive - another model to create a new concept of the concrete.
"I can not imagine, can not create (physical prototype) on the design," Jonathan said, "I love making a prototype from idea to prototype, our operating process is very smooth, I just like making things." However, the Jonathan Apple team, unlike other companies that design creativity is just a gathering circle. They engineers, marketers and even far outside manufacturers in Asia, have close contact. They do not simply shape the designer, or use of new materials and innovative leader in the production process.
Jonathan's design team can find a way in iPod white or black core, covered by a layer of transparent plastic material in order to increase the depth, but still in a very short period of time to assemble each part. "Apple to innovate in all aspects of large and small, if you can not achieve the results they want, they will continue to innovate, it is the only technology company to do so." Stephen said.
Stephen also found that in the past few decades, most IT companies will focus on how to reduce costs, while Apple has always been keen on its design game.
Appeared in the March 3, Jobs reminded the competitors, not to the Tablet PC as next PC market. "Tablet PC is a post-PC era equipment, easier to use than the PC, rely more on the user's intuition."
"The Tablet PC market, technology alone is not enough, we need the technology and the arts and humanities together, the combination of hardware and software needs." Jobs said. This view is clearly and Jonathan coincide. In fact, two of them almost live the same life. Despite its reputation and wealth, they are very aware of protecting their privacy.
So far, Jonathan and his wife live in a not "show off with a trace of exaggeration," the house. He did not vacation homes, and rarely appear in the social and business occasions. And, like Steve Jobs, Jonathan simple dress, the same year after year: always wear sports shoes, T-shirts, and Issey Miyake sweater, her hair cropped very short. This is not for dramatic effect, and, like Steve Jobs, Jonathan is very much like the casual style.
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